Navigating Label Claims for Flavor Formulation

mai 13, 2024

Discover how Mosaic Flavors expertly formulates to meet flavor label claims for health-conscious retailers. Unlock superior taste for discerning consumers.

For product developers seeking to align flavor label claims and meet the discerning requirements of health-conscious retailers, the art of formulation becomes a strategic imperative. Understanding and navigating these diverse landscapes is essential for product success, whether you're eyeing the organic aisle, Whole Foods Market, Trader Joe's, or catering to specialized diets like paleo and keto.

Organic Flavor Formulation:

If your goal is to tap into the organic market, ensuring that your flavor formulations boast at least 95% organic ingredients, excluding salt and water, is imperative. Seek certifications from respected organizations such as Quality Assurance International (QAI) or Oregon Tilth Certified Organic (OTCO) to validate the authenticity of your product. Mosaic Flavors adheres to these standards and positions your flavors as the epitome of organic excellence, appealing to consumers who prioritize the purest ingredients.

Flavor Formulation for the Paleo diet:

Appealing to the paleo market demands a return to the basics. Focus on crafting flavors that align with lean meats, fish, fruits, vegetables, nuts, and seeds while avoiding processed foods, grains, legumes, and dairy. Our formulations at Mosaic Flavors utilize only permitted ingredients, ensuring that natural flavors are non-GMO, gluten-free, dairy-free, low in carbohydrates, and devoid of preservatives, artificial colors, and flavorings.

Flavor Formulation for the Keto diet:

For product developers diving into the ketogenic market, the key lies in formulating without carbohydrate-containing ingredients. Eliminate sugars, sugar alcohols, and fiber to align with the high-fat, low-carb ethos of the keto diet. Mosaic Flavors formulates flavors for this diet without using carbohydrate-containing ingredients (sugars, sugar alcohols, fiber, etc.).

Flavor Formulation with Non-GMO Claims:

Incorporating only non-GMO ingredients is paramount for formulations making non-GMO claims. At Mosaic Flavors, when non-GMO flavors are requested, we rigorously ensure that every ingredient used is derived from non-GMO sources, offering consumers peace of mind and transparency.

Flavor Formulation with Allergen-Free Claims:

The nine major food allergens include milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, soybeans, and sesame. Mosaic Flavors is committed to providing our customers with safe, reliable, and high-quality products when eliminating the risks of allergen contamination. Our formulations can be crafted without major allergens whilst still delivering authentic-tasting flavors.

Retailer-Specific Requirements:

Crafting flavors for retailers with unique standards, such as Whole Foods Market or Trader Joe's, requires careful consideration. Mosaic Flavors ensures that your flavor formulations meet the stringent criteria set by these retailers, including non-GMO status, the absence of preservatives, and adherence to specific exclusions like propylene glycol and triacetin. By using this flavor formulation model, you position your product to seamlessly integrate into these coveted retail spaces, catering to their health-conscious customer base.


In the competitive landscape of new product development, success lies in understanding and meeting the diverse demands of health-conscious retailers and specialized diets. By aligning your flavors with label claims such as organic, paleo, and keto, you position your product as a valuable addition to the shelves of retailers like Whole Foods Market and Trader Joe's. Mosaic Flavors crafts flavors that not only meet these standards but also exceed expectations, offering a taste experience that resonates with the growing market of health-conscious consumers.